They push their loyal followers to engage more fully in life by using the hashtag: #DoingThings.Īnd I’m sure we all know WeWork. Outdoor Voices is another brand that’s onto something. I visited their New York location and felt like I was waiting in line to get into a nightclub! There was seriously a bouncer outside. Before they even opened a physical store, they already had a serious fan club online. I was introduced to the cycling company while in London, and when I asked them what they do, they answered with what they believe. Rapha similarly understands the power of values-based community. They built an entire experience around fun and togetherness through brightly colored, photo-ready exhibitions. Like the famous Museum of Ice Cream, for example.
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Yet, even with all those scary things, there are some companies that have seemed to crack the code for bringing people together. All over the world, people are struggling with drug abuse, depression, anxiety, and other mental illnesses. 54% of the same group feels like no one knows them well. 40% of Americans lack companionship and meaningful relationships. It seems we’re constantly hustling and comparing, and sometimes even fighting, just to get by.Īnd the results of that loneliness are clear. We all desire community, but unfortunately, we’re seeing increases in loneliness and isolation instead. There is nothing more valuable than our time, and everyone and everything is competing for it. For over 10 years, we have dreamed of creating a space that feeds our souls and makes people happy - a place of peace and restoration and inspiration. This vision for Nirvana Soul has been a long time in the making.
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